12 of the best vitamin brands for 2023: How to choose

 

Best for expert advice: Persona

persona vitamin box over green background

Persona is a personalized subscription service that delivers vitamins and supplements monthly.

Each customer has to do an assessment, and the company says it works with doctors and professional nutritionists to find a combination of vitamins and supplements that meets each person’s needs.

Persona sells a variety of products, including:

  • weight loss support supplements
  • sleep supplements
  • women’s multivitamins
  • men’s multivitamins
  • CBD supplements

The products do not have USP verification. The company says that doctors have approved its recommendations, and its ingredients have undergone multiple quality tests. Each product comes with a safety certificate.

The company’s process of personalizing an individual’s subscription starts with an online assessment. The assessment covers a person’s:

  • age
  • gender
  • reasons for taking supplements, such as pregnancy, immunity concerns, or general health and wellness
  • specific health concerns, from digestion to sleep and more
  • dietary concerns

The company’s website states that it offers one-on-one expert advice. The company’s Medical Advisory Board comprises seven doctors and seven nutritionists.

The prices depend on the personalized plan a person chooses, but costs can range from $20–$100 per month.

Best personalized: Care/of

care/of vitamin box over green background

Care/of is a company that assesses each customer’s overall health and uses this information to create a personalized vitamin subscription plan.

The company offers:

  • vitamins and specialty vitamins
  • minerals
  • herbs
  • probiotics
  • collagen
  • protein

The company says its products suit people with a wide range of dietary restrictions.

Care/of offers users the convenience of a subscription vitamin and supplement service, combined with the advantages of personalized products to target a person’s specific health concerns.

The questionnaire collects information on a person’s:

  • demographic characteristics
  • health goals
  • lifestyle practices
  • dietary preferences
  • reproductive health

The subscription service:

  • typically includes a monthly shipment of 30 personalized packets
  • ships to the U.S. and Canada
  • accepts changes to orders up to 48 hours before shipment
  • can be paused and resumed

The prices depend on the personalized plan but can range between $5–$59.